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Vladimir

Эксперт #1425
Эксперт Vladimir
Положительная оценка по результатам личной встречи с представителем Expert MeНет оценки по результатам опроса не менее трех бывших коллег и партнеров экспертаНет оценки по результатам выполненного проекта в рамках Expert Me
Регион: Россия Опыт: 10 лет Занятость: почасовая консультация, удаленная, частичная Нанять эксперта

Области экспертизы

Маркетинг • PR

Индустрии

Потребительские товары

Статус MBA

Статус PhD

Образование

Профессиональный опыт

January 2014 — till now
Hasbro Russia
Moscow, www.hasbro.ru
Brand Manager
Key responsibilities (additionally to the previous position):
•    Preparation of the 3-year development strategy for NERF in Russia
•    Preparation of "Transformers 5 Movie" launch in 2017: assortment, marketing strategy (incl. strategic initiatives with key customers)
•    Working on Listings and Brand Positioning in different distribution channels
•    Close cooperation with Global and EU Brand teams, Product development team
•    Participating in development of the long term Global Strategy for NERF
•    Negotiations with partners, incl. Retail, TV-Channels, Agencies, Suppliers
Major achievements:
•    Double growth of the NERF brand during three years in a row (2013, 2014, 2015); +440% in 3 years
•    Double growth of the Transformers brand in 2014, +60% in 2015; +50% sales from shelves in 2016
•    Won internal Hasbro EU reward with "Transformers 4 Movie" project in 2014 and Hasbro Global reward with "Nerfing in Schools" in 2015
•    Bronze award on "Silver Mercury" marketing festival and Short list on "Idea" festival with "Nerfing in Schools" project in 2016

January 2016 — July 2016
Hasbro Poland
www.hasbro.pl
Brand Manager
International Assignment (location: Warsaw; 6 months).
Key responsibilities:
•    Strategic planning for the key boys brands: NERF & TRANSFORMERS
•    Launch strategy development for key 2016 new launches (Trolls, Yo-kai Watch, New Brand)
•    Working on repositioning plans for boys and preschool brands on CEE market (Transformers Generations, PlaySkool Heroes)
•    Developing of the new communication strategy for the PlaySkool band, incl. researches, focus-groups, media-analysis.
Major achievements:
•    Run first digital promotion for kids in Poland, incl. creation of the local web-site, social and digital media campaigns, competition, additional promo with one of the e-retailer.
•    First deep cooperation with Cartoon Network (web-site, competition) on the local level with Yo-kai Watch brand

July 2013 — December 2013
Hasbro Russia
Moscow, www.hasbro.ru
Junior Brand Manager
Key responsibilities:
•    Create, develop and execute marketing plans for the key Boys brands (Transformers, NERF)
•    Development of Trade Marketing plans for NERF & Transformers
•    Joint development of Retail marketing plans for key partners together with KAMs
•    Budgeting processes and document circulation (incl. FCPA)
•    SI planning on channel level with focus on Key Accounts
•    SO analysis with follow up action plans and recommendations to Sales team
•    Planning and supporting launch/seasonal brands activities in Key Accounts
•    Brand presentations for partners and product trainings for retail sales staff
•    Running consumer Brand events
Major achievements:
•    Start repositioning process of the NERF brand in retail, driving consumer activations, promotions
•    Ran and analyzed test activations for consumers
•    Built brands statement in digital

July 2012 — June 2013
Hasbro Russia
Moscow, www.hasbro.ru
Brand Specialist
Key responsibilities:
•    Launches and further development of the new brands (Furby, KRE-O)
•    Support Marketing Manager on development of Games category
•    Budgeting processes and document circulation (incl. FCPA)
•    SI planning on channel level with focus on Key Accounts
•    SO analysis with follow up action plans and recommendations to Sales team
•    Planning and supporting launch/seasonal brands activities in Key Accounts
•    Brand presentations for partners and product trainings for retail sales staff

Major achievements:
•    Strong 360° launch of Furby brand on Russian market, incl. pre-launch and launch PR events, sponsorship, media, digital, in-store and other activities
•    Created new approach for SO tracking & analysis in company
•    Increased effectiveness of Media support (TV & Print); focus on brand-building internet activities
•    Run first big PR-events for selected brands (Furby, Monopoly, etc)

November 2009 — June 2012
Лего, ООО
Moscow, www.lego.com/ru-ru
Brand & Trade Specialist
Key responsibilities:
Brand management
•    Strategic planning of LEGO themes (subbrands) performance on Russian market (LEGO Games, Creator, Technic, IPs, etc.)
•    National TM, Media and On-line plans preparation
•    Budget, SI/SO(CS) planning
•    Tailor-made solutions development for launches/suppoting in Key Accounts
•    Events planning and execution, coordination with partners
•    Joint marketing activities with Disney
•    Themes After Action Reviews (AARs)
Тrade Marketing
•    Key account TM-planning (Detsky mir), signing with customer, preparation and control of execution, AARs
•    Promo-activities development, preparation and execution
•    In-store events planning and execution
•    POS-materials and standart equipment planning and ordering in cooperation with KAMs
•    Development, preparation and execution of Shop-in-Shop projects in key accounts
•    Working with contractors, costs optimization
•    Trade marketing After Action Reviews (AARs)
•    Loyalty programs implementation in Key Accounts
Major achivements:
•    New strategic theme launch and support on Russian market (“LEGO Games”), IP-themes launches in cooperation with Disney (Prince of Persia, Cars 2, Pirates of the Caribbean)
•    Increasing share of Creator and Technic themes, higher growth vs. average
•    High quality improvement of cooperation with Detsky mir marketing department, increasing number of marketing activities; preparation, planning and execution of special projects (Xmas decoration, gender holidays, “King of birthdays”, Shop-in-Shops, etc.); AARs
•    13 Shop-in-Shop projects
•    Elaboration of merchandising requirements, POSm implementation, window decoration
•    Marketing materials costs optimization, budget restructuring, standartization of POS-materials packages

August 2008 — October 2009
UPS SCS
Moscow, UPS-SCS.COM
Airfreight Coordinator
Key responsibilities:
•    Organizing of export and import airfreight
•    Optimization of customers airfreights in regards costs and timing
•    Accompanying documents preparation
•    Customs clearance coordinaion
•    Working with contractors
Major achivements:
•    Establishing of the new sector (oil-production machinery freights)

July 2007 — September 2007
Antz
Russia, www.antz.ru
Associated Account Manager
Key responsibilities:
•    Projects coordination
•    Working with contractors and internal studio
•    Briefing and requirements specification
•    Circulation of documents
Major achivements:
•    Conractors structuring
•    Increasing level of cooperation between marketing department and studio

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